> ## Documentation Index
> Fetch the complete documentation index at: https://docs-vnext.kiflo.com/llms.txt
> Use this file to discover all available pages before exploring further.
# What Is Kiflo PRM? Platform Overview and Key Features
> Discover what Kiflo is, who it's designed for, and how its capabilities — programs, portal, rewards, and integrations — power your partner program.
Kiflo is a Partner Relationship Management (PRM) platform designed to help businesses build, manage, and scale structured partner programs. If you work with referral partners, resellers, or affiliates, Kiflo gives you a single platform to recruit and onboard partners, track the leads and deals they bring in, automate commissions and payouts, and provide partners with a branded portal where they can self-serve — all without juggling spreadsheets or disconnected tools.
## Who Kiflo Is For
Kiflo is built for partnership and channel teams that want to move beyond manual processes. You'll get the most out of Kiflo if you:
* Run one or more partner programs (referral, reseller, or affiliate)
* Need a structured way to track partner-sourced leads and deals
* Want to automate partner compensation and reduce payout errors
* Need to give partners a professional, on-brand experience
* Want your partner data synchronized with your CRM and other revenue tools
## Key Capabilities
Organize your partners into programs with distinct tiers, benefits, requirements, and commission structures. Each program has its own portal configuration so partners only see what's relevant to them.
Partners submit leads and register deals directly through the partner portal. You review, qualify, and approve them — with full visibility into pipeline stage, deal ownership, and conflict prevention.
Define reward rules tied to specific actions (submitted leads, closed deals, transactions) and let Kiflo calculate commissions automatically. Issue payouts individually or in bulk.
Each partner gets access to a branded portal customized to their program. They can submit leads, register deals, view their rewards, download assets, and complete onboarding tasks — all in one place.
Automate actions based on triggers — for example, send a welcome email when a partner joins, create a task when a deal is registered, or notify your team when a lead is submitted.
Connect Kiflo to your CRM (HubSpot or Salesforce), payment platform (Stripe), and automation tools (Zapier). A REST API and JavaScript SDK are also available for custom integrations.
## How Kiflo Is Organized
Kiflo groups its functionality into three areas that reflect how you and your partners work together:
**For you (the vendor):** The Kiflo admin area is where you configure programs, review partner applications, manage leads and deals, set up rewards, build workflows, and monitor performance across your entire partner ecosystem.
**For your partners:** The partner portal is a branded, self-serve environment where partners track their activity, submit leads and deals, access enablement materials, complete onboarding, and view their earnings and payouts.
**For your tech stack:** Kiflo integrates with the tools your sales and operations teams already use, so partner-sourced data flows automatically into your CRM and downstream systems without manual data entry.
If you're setting up Kiflo for the first time, head to the [Quick Start guide](/getting-started) for a step-by-step walkthrough of everything you need to configure before inviting your first partners.